Narrow search
Showing 1 - 10 of 37
Cover Image
Bridging the gap between country and destination image : assessing common facets and their predictive validity
Zeugner-Roth, Katharina Petra; Žabkar, Vesna - In: Journal of business research : JBR 68 (2015) 9, pp. 1844-1853
Persistent link: https://www.econbiz.de/10011384139
Cover Image
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Cover Image
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo; Bartsch, Fabian; Zeugner-Roth, Katharina … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Cover Image
The Effects of Long-Term Debt on a Firm's New Product Pricing Policy in Duopolistic Markets
Baldauf, Artur; Dockner, Engelbert J.; Reisinger, Heribert - In: Journal of business research : JBR 50 (2000) 2, pp. 201-208
Persistent link: https://www.econbiz.de/10006727738
Cover Image
Reflective and formative metrics of relationship value : response to Baxter's commentary essay
Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 1, pp. 91-93
Persistent link: https://www.econbiz.de/10003909558
Cover Image
Advancing formative measurement models
Diamantopoulos, Adamantios; Riefler, Petra; Roth, … - In: Journal of business research : JBR 61 (2008) 12, pp. 1203-1218
Persistent link: https://www.econbiz.de/10003784748
Cover Image
Special issue : Formative indicators
Diamantopoulos, Adamantios (contributor) - 2008
Persistent link: https://www.econbiz.de/10003784946
Cover Image
Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
Cover Image
Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
Cover Image
Selecting single items to measure doubly concrete constructs : a cautionary tale
Sarstedt, Marko; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3159-3167
Persistent link: https://www.econbiz.de/10011507966