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Marketing learning by exporting : how export-induced marketing expenditures improve firm performance
Golovko, Elena
;
Lopes Bento, Cindy
;
Sofka, Wolfgang
- In:
Journal of business research : JBR
150
(
2022
),
pp. 194-207
Persistent link: https://www.econbiz.de/10013365697
Saved in:
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AI for managing open innovation : opportunities, challenges, and a research agenda
Broekhuizen, Thijs
;
Dekker, Hendrikus Cornelis
;
Faria, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383194
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