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Interactive TV advertising : iTV ad executional factors
Bellman, Steven; Schweda, Anika; Varan, Duane - In: Journal of business research : JBR 65 (2012) 6, pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven; Beal, Virginia; Wooley, Brooke; Varan, … - In: Journal of business research : JBR 120 (2020), pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
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Interactive TV advertising: iTV ad executional factors
Bellman, Steven; Schweda, Anika; Varan, Duane - In: Journal of business research : JBR 65 (2012) 6, pp. 831-840
Persistent link: https://www.econbiz.de/10009967324
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806