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Photo-elicitation : using photographs to read retail interiors through consumers' eyes
Petermans, Ann; Kent, Anthony; Cleempoel, Koenraad van - In: Journal of business research : JBR 67 (2014) 11, pp. 2243-2249
Persistent link: https://www.econbiz.de/10010402006
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Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang; Garrett, Tony C.; Phau, Ian; Zheng, Bing - In: Journal of business research : JBR 117 (2020), pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
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Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther; Sung, Yoon Hi; Lee, Wei-Na - In: Journal of business research : JBR 88 (2018), pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Culture and web communications
Baack, Daniel W.; Singh, Nitish - In: Journal of business research : JBR 60 (2007) 3, pp. 181-188
Persistent link: https://www.econbiz.de/10003428808
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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The differential effects of retail density : an investigation of goods versus service settings
Pan, Yue; Siemens, Jennifer Christie - In: Journal of business research : JBR 64 (2011) 2, pp. 105-112
Persistent link: https://www.econbiz.de/10008839692
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Hedonic and utilitarian shopping goals : the online experience
Bridges, Eilen; Florsheim, Renée - In: Journal of business research : JBR 61 (2008) 4, pp. 309-314
Persistent link: https://www.econbiz.de/10003704547
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Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
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How brand awareness relates to market outcome, brand equity, and the marketing mix
Huang, Rong; Sarigöllü, Emine - In: Journal of business research : JBR 65 (2012) 1, pp. 92-99
Persistent link: https://www.econbiz.de/10009549705