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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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Corporate social responsibility effects on social network sites
Jeong, Hyun Ju; Paek, Hye-jin; Lee, Mira - In: Journal of business research : JBR 66 (2013) 10, pp. 1889-1895
Persistent link: https://www.econbiz.de/10009772338
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Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie; Kuber, Gayatri; Edwards, Steven M. - In: Journal of business research : JBR 66 (2013) 3, pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of business research : JBR 67 (2014) 7, pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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Do the ends justify the means? : how altruistic values moderate consumer responses to corporate social initiatives
Zasuwa, Grzegorz - In: Journal of business research : JBR 69 (2016) 9, pp. 3714-3719
Persistent link: https://www.econbiz.de/10011515243
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - In: Journal of business research : JBR 69 (2016) 10, pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
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The effect of fit and dominance in cause marketing communications
Samu, Sridhar; Wymer, Walter - In: Journal of business research : JBR 62 (2009) 4, pp. 432-440
Persistent link: https://www.econbiz.de/10003839875
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"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja; Kadic-Maglajlic, Selma; … - In: Journal of business research : JBR 140 (2022), pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
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Does seeing bad make you do good? : how witnessing retail transgressions influence responses to cause marketing offers
Kulow, Katina; Kwon, Mina; Barone, Michael J. - In: Journal of business research : JBR 132 (2021), pp. 680-692
Persistent link: https://www.econbiz.de/10012581650
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The generous consumer : interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
Rapert, Molly Inhofe; Thyroff, Anastasia E.; Grace, Sarah C. - In: Journal of business research : JBR 132 (2021), pp. 838-847
Persistent link: https://www.econbiz.de/10012581667