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Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.; Peattie, Sue - In: Journal of business research : JBR 62 (2009) 2, pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
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Managing anti-consumption in an excessive drinking culture
Piacentini, Maria; Banister, Emma N. - In: Journal of business research : JBR 62 (2009) 2, pp. 279-288
Persistent link: https://www.econbiz.de/10003810572
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Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.; Goneau-Lessard, Karine - In: Journal of business research : JBR 62 (2009) 12, pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
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Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
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Refuting fear in heuristics and in recycling promotion
Meneses, Gonzalo Díaz - In: Journal of business research : JBR 63 (2010) 2, pp. 104-110
Persistent link: https://www.econbiz.de/10003954631
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Leaving home : food choice behavior of young German adults
Harker, Debra; Sharma, Bishnu; Harker, Michael; … - In: Journal of business research : JBR 63 (2010) 2, pp. 111-115
Persistent link: https://www.econbiz.de/10003954637
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Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Journal of business research : JBR 63 (2010) 2, pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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Developing pandemic communication strategies : preparation without panic
Jones, Sandra C.; Waters, Louise; Holland, Omnia; … - In: Journal of business research : JBR 63 (2010) 2, pp. 126-132
Persistent link: https://www.econbiz.de/10003954643
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Investigating social marketing sponsorships : terminology, stakeholders, and objectives
Madill, Judith J.; O'Reilly, Norm - In: Journal of business research : JBR 63 (2010) 2, pp. 133-139
Persistent link: https://www.econbiz.de/10003954658
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Fear, guilt, and shame appeals in social marketing
Brennan, Linda; Binney, Wayne - In: Journal of business research : JBR 63 (2010) 2, pp. 140-146
Persistent link: https://www.econbiz.de/10003954661