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~isPartOf:"Journal of business research : JBR"
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Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
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