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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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Impact of promotions on shopper price comparisons
Kaltcheva, Velitchka D.; Winsor, Robert D.; Patino, Anthony - In: Journal of business research : JBR 66 (2013) 7, pp. 809-815
Persistent link: https://www.econbiz.de/10009756911
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To influence or not to influence : external reference price strategies in pay-what-you-want pricing
Johnson, Jennifer Wiggins; Cui, Annie Peng - In: Journal of business research : JBR 66 (2013) 2, pp. 275-281
Persistent link: https://www.econbiz.de/10009715012
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The validity of attribute-importance measurement : a review
Ittersum, Koert van; Pennings, Joost M. E.; Wansing, Brian - In: Journal of business research : JBR 60 (2007) 11, pp. 1177-1190
Persistent link: https://www.econbiz.de/10003560918
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
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How US consumers view in-store promotions
Schultz, Don E.; Block, Martin P. - In: Journal of business research : JBR 64 (2011) 1, pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
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The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
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Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De (contributor) - 2011
Persistent link: https://www.econbiz.de/10008806378
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623