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Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
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How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar; Balaji, M. S.; Krishnan, Balaji C. - In: Journal of business research : JBR 68 (2015) 3, pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
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Who will be your next customer : a machine learning approach to customer return visits in airline services
Hwang, Syjung; Kim, Jina; Park, Eunil; Kwon, Sang Jib - In: Journal of business research : JBR 121 (2020), pp. 121-126
Persistent link: https://www.econbiz.de/10012417330
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An investigation of customer satisfaction with low-cost and full-service airline companies
Kos Koklič, Mateja; Kukar-Kinney, Monika; Vegelj, Spela - In: Journal of business research : JBR 80 (2017), pp. 188-196
Persistent link: https://www.econbiz.de/10011771489
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When does electronic word-of-mouth matter? : a study of consumer product reviews
Zhang, Jason Q.; Craciun, Georgiana; Shin, Dongwook - In: Journal of business research : JBR 63 (2010) 12, pp. 1336-1341
Persistent link: https://www.econbiz.de/10008747477
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Culture influences on emotional responses to on-line store atmospheric cues
Davis, Lenita; Wang, Sijun; Lindridge, Andrew - In: Journal of business research : JBR 61 (2008) 8, pp. 806-812
Persistent link: https://www.econbiz.de/10003736754
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The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms
Huang, Ran; Ha, Sejin - In: Journal of business research : JBR 121 (2020), pp. 616-627
Persistent link: https://www.econbiz.de/10012417382
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Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
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Psychological contract violation and customer intention to reuse online retailers : exploring mediating and moderating mechanisms
Malhotra, Neeru; Sahadev, Sunil; Purani, Keyoor - In: Journal of business research : JBR 75 (2017), pp. 17-28
Persistent link: https://www.econbiz.de/10011699753
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"Deal with it" : how coping with e-service innovation affects the customer experience
Ciuchita, Robert; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Journal of business research : JBR 103 (2019), pp. 130-141
Persistent link: https://www.econbiz.de/10012104123