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Journal of business research : JBR
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7
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ECONIS (ZBW)
7
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1
Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi
;
Poon, Patrick
;
Wang, Haizhong
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
Saved in:
2
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
3
Do up-displayed eco-friendly products always perform better? : the moderating role of psychological distance
Wang, Haizhong
;
Shen, Manqiong
;
Song, Yiping
;
Phau, Ian
- In:
Journal of business research : JBR
114
(
2020
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012257481
Saved in:
4
Social Executives' emotions and firm value : an empirical study enhanced by cognitive analytics
Wang, Qiping
;
Lau, Raymond Yiu Keung
;
Xie, Haoran
;
Liu, …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014549661
Saved in:
5
The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
6
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
7
Manufactured opinions : the effect of manipulating online product reviews
Zhuang, Mengzhou
;
Cui, Geng
;
Peng, Ling
- In:
Journal of business research : JBR
87
(
2018
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011866501
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