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Branding higher education : equivalence and difference in devloping identity
Lowrie, Anthony - In: Journal of business research : JBR 60 (2007) 9, pp. 990-999
Persistent link: https://www.econbiz.de/10003539022
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Antecedents and consequences of university brand identification
Balaji, M. S.; Roy, Sanjit; Sadeque, Saalem - In: Journal of business research : JBR 69 (2016) 8, pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
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Brand identification in higher education : a conditional process analysis
Palmer, Adrian; Koenig-Lewis, Nicole; Asaad, Yousra - In: Journal of business research : JBR 69 (2016) 8, pp. 3033-3040
Persistent link: https://www.econbiz.de/10011507901
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Internal brand co-creation : the experiential brand meaning cycle in higher education
Dean, Dianne; Arroyo-Gamez, Ramon E.; Pich, Christopher - In: Journal of business research : JBR 69 (2016) 8, pp. 3041-3048
Persistent link: https://www.econbiz.de/10011507907
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The role of brand attachment strength in higher education
Dennis, Charles; Papagiannidis, Savvas; Alamanos, … - In: Journal of business research : JBR 69 (2016) 8, pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
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Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.; Elliot, Esi A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
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Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi; Liu, Martin J.; Luo, Jun; Yen, Dorothy A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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Social media interaction, the university brand and recruitment performance
Rutter, Richard; Roper, Stuart; Lettice, Fiona - In: Journal of business research : JBR 69 (2016) 8, pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927