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Digitalizing customer journeys in B2B markets
Lundin, Lisa; Kindström, Daniel - In: Journal of business research : JBR 157 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
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Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
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How does one-sided versus two-sided customer orientation affect B2B platform's innovation : differential effects with top management team status
Liu, Zhiqiang; Huang, Yanyi; Huang, Ying; Song, Yiping; … - In: Journal of business research : JBR 141 (2022), pp. 619-632
Persistent link: https://www.econbiz.de/10013168084
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Managing relationship gaps : a practitioner perspective
Nordin, Fredrik; Ravald, Annika - In: Journal of business research : JBR 69 (2016) 7, pp. 2490-2497
Persistent link: https://www.econbiz.de/10011491350
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Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin; Sung, Hyung-suk; Shim, Hyeon-sook - In: Journal of business research : JBR 67 (2014) 10, pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
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Opportunism in buyer-seller relationships : some unexplored antecedents
Kang, Bohyeon; Jindal, Rupinder P. - In: Journal of business research : JBR 68 (2015) 3, pp. 735-742
Persistent link: https://www.econbiz.de/10010496135
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan; Kashyap, Vishal; Ehret, Michael - In: Journal of business research : JBR 140 (2022), pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
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Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin; Ding, Yi; Feng, Wenting; Ke, Nianman - In: Journal of business research : JBR 130 (2021), pp. 364-375
Persistent link: https://www.econbiz.de/10012544812