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Journal of business research : JBR
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An ex-ante approach to brand capability valuation
Ratnatunga, Janek
;
Ewing, Michael
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
Saved in:
2
An ex-ante approach to brand capability valuation
Ratnatunga, Janek
;
Ewing, Michael T.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 323-332
Persistent link: https://www.econbiz.de/10008895050
Saved in:
3
An ex-ante approach to brand capability valuation
Ratnatunga, Janek
;
Ewing, Michael T.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 323-331
Persistent link: https://www.econbiz.de/10008172971
Saved in:
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