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Market structuring by sequential cluster analysis
Peterson, Robert A. - In: Journal of business research : JBR 2 (1974), pp. 249-264
Persistent link: https://www.econbiz.de/10002663660
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Household income data reports in mail surveys
Peterson, Robert A.; Kerin, Roger A. - In: Journal of business research : JBR 8 (1980) 3, pp. 301-313
Persistent link: https://www.econbiz.de/10003600158
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Convenience samples of college students and research reproducibility
Peterson, Robert A.; Merunka, Dwight R. - In: Journal of business research : JBR 67 (2014) 5, pp. 1035-1041
Persistent link: https://www.econbiz.de/10010364049
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An experimental investigation of mail-survey responses
Peterson, Robert A. - In: Journal of business research : JBR 3 (1975) 3, pp. 199-210
Persistent link: https://www.econbiz.de/10002663652
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Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of business research : JBR 113 (2020), pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
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Response construction in consumer behavior research
Peterson, Robert A. - In: Journal of business research : JBR 58 (2005) 3, pp. 348-353
Persistent link: https://www.econbiz.de/10006714083
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Introduction: Special Issue on Selections from the International Research Seminar on Marketing Communications and Consumer Behavior
Jolibert, Alain J.P.; Peterson, Robert A.; Strazzieri, Alain - In: Journal of business research : JBR 37 (1996) 2, pp. 85-86
Persistent link: https://www.econbiz.de/10006739503