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Stage-gate and agile development in the digital age : promises, perils, and boundary conditions
Paluch, Stefanie; Antons, David; Brettel, Malte; Hopp, … - In: Journal of business research : JBR 110 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012237889
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Special section on stage-gate and agile development in the digital age : promises, perils, and boundary conditions
Paluch, Stefanie (ed.); Antons, David (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012238488
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Direct and indirect effects of self-image congruence on brand loyalty
Kressmann, Frank; Sirgy, M.Joseph; Herrmann, Andreas; … - In: Journal of business research : JBR 59 (2006) 9, pp. 955-964
Persistent link: https://www.econbiz.de/10007295796
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A model of buyer regret: Selected prepurchase and postpurchase antecedents with consequences for the brand and the channel
Keaveney, Susan M.; Huber, Frank; Herrmann, Andreas - In: Journal of business research : JBR 60 (2007) 12, pp. 1207-1215
Persistent link: https://www.econbiz.de/10007865901