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Just my luck : narcissistic admiration and rivalry differentially predict word of mouth about promotional games
Kirk, Colleen P.
;
Peck, Joann
;
Hart, Claire M.
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 374-388
Persistent link: https://www.econbiz.de/10013365725
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