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Marketing
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Lim, Weng Marc
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Cornwell, T. Bettina
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Huarng, Kun-Huang
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Jafari, Aliakbar
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Journal of business research : JBR
European Journal of Marketing
475
SpringerLink / Bücher
420
European Sport management quarterly : ESMQ
236
Journal of sport management : the official journal of the North American Society of Sport Management
232
Sport management review
220
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
202
International journal of sport management and marketing : IJSMM
144
Springer eBook Collection
141
Europäische Hochschulschriften / 5
140
Management Science
132
Journal of Agricultural and Applied Economics
130
Journal of Consumer Marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of sports marketing & sponsorship
100
International Food and Agribusiness Management Review
94
Springer eBook Collection / Business and Economics
90
Sport marketing quarterly : preferred journal of the Sport Marketing Association
87
European journal of marketing : EJM
86
Journal of sports economics
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Lehrbuch
79
Journal of marketing education : JME
78
Journal of marketing management : MM
78
farmdoc daily
74
International Marketing Review
73
Journal of Business & Industrial Marketing
72
Review of Marketing and Agricultural Economics
72
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Agricultural and Resource Economics Review
70
Journal of Product & Brand Management
70
Economics Papers from University Paris Dauphine
69
Gabler Edition Wissenschaft
69
Young Consumers
66
Journal of Agribusiness
65
EB Series
64
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ECONIS (ZBW)
194
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1
Strategic
sport
sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
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2
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
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3
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
4
A social cognitive approach to tackle inactivity and obesity in young Australians
Hawley, Luke
;
Harker, Debra
;
Harker, Michael
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 116-120
Persistent link: https://www.econbiz.de/10003954640
Saved in:
5
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
6
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
7
Effect of price increases on future intentions of
sport
consumers
Calabuig, Ferran
;
Núñez-Pomar, Juan
;
Prado-Gascó, Vicente
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 729-733
Persistent link: https://www.econbiz.de/10010363360
Saved in:
8
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
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9
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
10
Gender, self-confidence, sports, and preferences for competition
Comeig, Irene
;
Grau-Grau, Alfredo
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1418-1422
Persistent link: https://www.econbiz.de/10011447329
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