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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
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1
Understanding preferences for motion pictures
Gazley, Aaron
;
Clark, Gemma
;
Sinha, Ashish
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 854-861
Persistent link: https://www.econbiz.de/10009228998
Saved in:
2
How brand awareness relates to market outcome, brand equity, and the marketing mix
Huang, Rong
;
Sarigöllü, Emine
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 92-99
Persistent link: https://www.econbiz.de/10009549705
Saved in:
3
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 692-700
Persistent link: https://www.econbiz.de/10009528782
Saved in:
4
The effect of structural alignment on choice-process satisfaction and preference formation : the moderating role of self-construal
Lee, Byung-Kwan
;
Lee, Wei-Na
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2747-2755
Persistent link: https://www.econbiz.de/10011506856
Saved in:
5
Random regret minimization for consumer choice modeling : assessment of empirical evidence
Chorus, Caspar
;
Cranenburgh, Sander van
;
Dekker, Thijs
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2428-2436
Persistent link: https://www.econbiz.de/10010402784
Saved in:
6
Consumer perceptions of third party product quality ratings
Maeyer, Peter De
;
Estelami, Hooman
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1067-1073
Persistent link: https://www.econbiz.de/10009270585
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7
Technological expectation and consumer preferences for product form
Chung, Seh Woong
;
Han, Jin K.
;
Sohn, Yong Seok
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1290-1294
Persistent link: https://www.econbiz.de/10009562032
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8
The allure of arrogance : how relationship formation motives enhance consumer preferences for arrogant communications
Senyuz, Aysu
;
Hasford, Jonathan
- In:
Journal of business research : JBR
139
(
2022
),
pp. 106-120
Persistent link: https://www.econbiz.de/10013194153
Saved in:
9
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
10
The impact of range extension on the attraction effect
Padamwar, Pravesh Kumar
;
Dawra, Jagrook
;
Kalakbandi, …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 565-577
Persistent link: https://www.econbiz.de/10012494318
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