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The "research world café" as method of scientific enquiry : combining rigor with relevance and speed
Schiele, Holger; Krummaker, Stefan; Hoffmann, Petra; … - In: Journal of business research : JBR 140 (2022), pp. 280-296
Persistent link: https://www.econbiz.de/10013040667
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A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - In: Journal of business research : JBR 121 (2020), pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
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Falsifying laboratory results through field tests : a time-series methodology and some results
Barta, Rajeev; Vanhonacker, Wilfred R. - In: Journal of business research : JBR 16 (1988) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10003483415
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Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L. - In: Journal of business research : JBR 65 (2012) 6, pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
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Research with in-built replications : comment and further suggestions for replication research
Evanschitzky, Heiner; Armstrong, Jon Scott - In: Journal of business research : JBR 66 (2013) 9, pp. 1406-1408
Persistent link: https://www.econbiz.de/10009755964
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Designing research with in-built differentiated replication
Uncles, Mark D.; Kwok, Simon - In: Journal of business research : JBR 66 (2013) 9, pp. 1398-1405
Persistent link: https://www.econbiz.de/10009755968
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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon; Li, Xiang - In: Journal of business research : JBR 66 (2013) 9, pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
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The crossover-dialog approach : the importance of multiple methods for international business
Polsa, Pia - In: Journal of business research : JBR 66 (2013) 3, pp. 288-297
Persistent link: https://www.econbiz.de/10009720322
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A tale of two cultures : revisiting journal editors' views of replication research
Easley, Richard W.; Madden, Charles S.; Gray, Van - In: Journal of business research : JBR 66 (2013) 9, pp. 1457-1459
Persistent link: https://www.econbiz.de/10009757089