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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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Sharing economy platforms : an equity theory perspective on reciprocity and commitment
Davlembayeva, Dinara; Papagiannidis, Savvas; Alamanos, … - In: Journal of business research : JBR 127 (2021), pp. 151-166
Persistent link: https://www.econbiz.de/10012494361
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"Paying it forward : the reciprocal effect of superior service on charity at checkout"
Obeng, Efua; Nakhata, Chinintorn; Kuo, Hsiao-Ching - In: Journal of business research : JBR 98 (2019), pp. 250-260
Persistent link: https://www.econbiz.de/10012007238
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Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven; Deligonul, Seyda; Cavusgil, Erin; … - In: Journal of business research : JBR 90 (2018), pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
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Corporate political activity and the constraint of stakeholder reciprocity
Sutton, Trey; Bosse, Douglas A. - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303765
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Personality-relatedness and reciprocity framework for analyzing retailer-consumer interactions
Kaltcheva, Velitchka D.; Parasuraman, A. - In: Journal of business research : JBR 62 (2009) 6, pp. 601-608
Persistent link: https://www.econbiz.de/10003854660
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Social exchange : empirical examination of form and focus
Tekleab, Amanuel G.; Chiaburu, Dan S. - In: Journal of business research : JBR 64 (2011) 5, pp. 460-466
Persistent link: https://www.econbiz.de/10008901473
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Shared ethnicity effects on service encounters : a study across three US subcultures
Montoya, Detra Y.; Briggs, Elten - In: Journal of business research : JBR 66 (2013) 3, pp. 314-320
Persistent link: https://www.econbiz.de/10009720304
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Understanding the influence of cross-cultural consumer-to-consumer interaction on consumer service satisfaction
Johnson, Guillaume D.; Grier, Sonya A. - In: Journal of business research : JBR 66 (2013) 3, pp. 306-313
Persistent link: https://www.econbiz.de/10009720306
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Do relational norms matter in consumer-brand relationships?
Valta, Katharina S. - In: Journal of business research : JBR 66 (2013) 1, pp. 98-104
Persistent link: https://www.econbiz.de/10009720383