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Consumer behaviour
739
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Relationship marketing
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Journal of business research : JBR
SpringerLink / Bücher
899
Journal of retailing and consumer services
882
The journal of brand management : an international journal
671
Industrial marketing management : the international journal for industrial and high-tech firms
603
Small business economics : an entrepreneurship journal
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The journal of product & brand management
427
International journal of hospitality management
418
Cogent business & management
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International journal of entrepreneurship and small business
354
Journal of strategic marketing
306
Europäische Hochschulschriften / 5
304
The journal of business & industrial marketing
292
The service industries journal
286
Journal of small business and enterprise development
279
Psychology & marketing
277
Tourism management : research, policies, practice
268
Springer eBook Collection
264
Journal of the Academy of Marketing Science
263
European journal of marketing : EJM
255
Journal of Product & Brand Management
255
The journal of services marketing
254
European Journal of Marketing
241
Marketing intelligence & planning
239
Technological forecasting & social change : an international journal
237
Journal of marketing
228
Asia Pacific journal of marketing and logistics
226
Journal of travel and tourism marketing
219
Gabler Edition Wissenschaft
215
International journal of business and globalisation : IJBG
205
Journal of marketing management : MM
205
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
205
MPRA Paper
205
Policy research working paper : WPS
202
International small business journal : researching entrepreneurship
201
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
195
Working paper
192
International business review : the official journal of the European International Business Academy
188
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
186
International journal of production economics
185
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ECONIS (ZBW)
1,650
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1
Measuring customer based place
brand
equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
The ethics of branding, customer-
brand
relationships,
brand
-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
3
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
4
How deep is your love? : the
brand
love-loyalty matrix in consumer-
brand
relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
5
A longitudinal study of B2B customer engagement in LinkedIn : the role of
brand
personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
6
The study of service innovation for digiservice on loyalty
Wu, Chih-wen
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
Saved in:
7
Innovative
brand
experience's influence on
brand
equity and
brand
satisfaction
Lin, Yi Hsin
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
Saved in:
8
The impact of negative customer engagement on market-based assets and financial
performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
9
Enhancing
brand
equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
10
Co-creating service recovery after service failure : the role of
brand
equity
Hazée, Simon
;
Van Vaerenbergh, Yves
;
Armirotto, Vincent
- In:
Journal of business research : JBR
74
(
2017
),
pp. 101-109
Persistent link: https://www.econbiz.de/10011675409
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