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A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin; Shoenberger, Heather; Kwon, Eunseon; … - In: Journal of business research : JBR 147 (2022), pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
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Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan; Wong, Pei Wen; Tandoc, Edson C. <Jr.>; … - In: Journal of business research : JBR 168 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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A fit perspective approach in linking corporate image and intention-to-apply
Wei, Yu-Chen; Chang, Chao-Ching; Lin, Liang-Yang; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2220-2225
Persistent link: https://www.econbiz.de/10011472187
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Unlocking the potential of CSR : an explanatory model to determine the strategic character of CSR activities
Mochales, Gerardo; Blanch, Javier - In: Journal of business research : JBR 140 (2022), pp. 310-323
Persistent link: https://www.econbiz.de/10013040719
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Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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Sponsorship image and value creation in e-sports
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Journal of business research : JBR 145 (2022), pp. 198-209
Persistent link: https://www.econbiz.de/10013197894
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
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Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert; Osabutey, Ellis L. C.; Kosiba, John … - In: Journal of business research : JBR 116 (2020), pp. 690-698
Persistent link: https://www.econbiz.de/10012257671