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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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Brand community coping
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka - In: Journal of business research : JBR 94 (2019), pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
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Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal; Radia, Karan Nilesh - In: Journal of business research : JBR 142 (2022), pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz; Paul, Justin - In: Journal of business research : JBR 144 (2022), pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina; Vardarsuyu, Merve; Oghazi, Pejvak - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
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Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean; Christodoulides, George; Khan, M. Sajid - In: Journal of business research : JBR 161 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
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Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell; Maree, Tania - In: Journal of business research : JBR 146 (2022), pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna; Olya, Hossein; Taheri, Babak - In: Journal of business research : JBR 125 (2021), pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
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Revisiting the consumer brand engagement concept
Obilo, Obinna O.; Chefor, Ellis; Saleh, Amin - In: Journal of business research : JBR 126 (2021), pp. 634-643
Persistent link: https://www.econbiz.de/10012494330