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A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.; Astakhova, Marina; Wooldridge, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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Introduction: Special issue on advances in brand management
De Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 62 (2009) 3, pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
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Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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Derived versus full name brand extensions
Olavarrieta, Sergio; Torres, Eduardo; Vásquez … - In: Journal of business research : JBR 62 (2009) 9, pp. 899-905
Persistent link: https://www.econbiz.de/10003866449
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Brand equity estimation model
Oliveira, Marta Olivia Rovedder de; Silveira, Cleo Schmitt - In: Journal of business research : JBR 68 (2015) 12, pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael; Hegner, Sabrina; Horstmann, Florian; … - In: Journal of business research : JBR 69 (2016) 1, pp. 314-322
Persistent link: https://www.econbiz.de/10011417730