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Influence of company Facebook activities on recruitment success
Golovko, Dimitri; Schumann, Jan Hendrik - In: Journal of business research : JBR 104 (2019), pp. 161-169
Persistent link: https://www.econbiz.de/10012104951
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Time orientation and engagement with social networking sites : a cross-cultural study in Austria, China and Uruguay
Makri, Katerina; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 80 (2017), pp. 155-163
Persistent link: https://www.econbiz.de/10011771478
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Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29
Persistent link: https://www.econbiz.de/10011729886
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan; Blasco-Arcas, Lorena; Harrigan, Paul - In: Journal of business research : JBR 135 (2021), pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
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How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua - In: Journal of business research : JBR 142 (2022), pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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Global social networking sites and global identity : a three-country study
Makri, Aikaterini; Papadas, Karolos; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 130 (2021), pp. 482-492
Persistent link: https://www.econbiz.de/10012544864
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Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 146 (2022), pp. 118-133
Persistent link: https://www.econbiz.de/10013271382