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Advertising effects
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Journal of business research : JBR
Journal of advertising research
315
Journal of advertising : official publication of the American Academy of Advertising
262
International journal of advertising : the quarterly review of marketing communications
226
International journal of advertising : the review of marketing communications
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Psychology & marketing
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Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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Journal of retailing and consumer services
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Journal of promotion management : innovations in planning and applied research
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing research : JMR
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing letters : a journal of research in marketing
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Journal of current issues and research in advertising : JCIRA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing : ZFP ; journal of research and management
57
Health marketing quarterly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Young consumers : insight and ideas for responsible marketers
43
Journal of marketing
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International journal of hospitality management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing intelligence & planning
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The journal of brand management : an international journal
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The journal of product & brand management
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
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Journal of current issues and research in advertising
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Tourism management : research, policies, practice
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Journal of the Academy of Marketing Science
36
NBER working paper series
36
Journal of global marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
243
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1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
3
Narrative ads : the effect of argument strength and story format
Lien, Nai-hwa
;
Chen, Yi-ling
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 516-522
Persistent link: https://www.econbiz.de/10009724773
Saved in:
4
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
5
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
6
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
7
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
8
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
9
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
10
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
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