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When do materialistic consumers join commercial sharing systems
Akbar, Payam; Mai, Robert; Hoffman, Stefan - In: Journal of business research : JBR 69 (2016) 10, pp. 4215-4224
Persistent link: https://www.econbiz.de/10011554111
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Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans; Raies, Karine; Grohs, Reinhard; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
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Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.; Flavián Blanco, Carlos; … - In: Journal of business research : JBR 117 (2020), pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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How trust and attachment styles jointly shape job candidates' AI receptivity
Deriu, Valerio; Pozharliev, Rumen; De Angelis, Matteo - In: Journal of business research : JBR 179 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014555866