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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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The inception of internationalization of small and medium enterprises : the role of activeness and networks
Ciravegna, Luciano; Majano, Sara B.; Zhan, Ge - In: Journal of business research : JBR 67 (2014) 6, pp. 1081-1089
Persistent link: https://www.econbiz.de/10010364524
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International expansion of Marcopolo (A) : adventures in China
De Góes, Bruno Barreto; Rocha, Angela da - In: Journal of business research : JBR 68 (2015) 2, pp. 225-240
Persistent link: https://www.econbiz.de/10010470380
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Knowledge and innovation in emerging market multinationals : the expansion paradox
Lynch, Richard L.; Jin, Zhongqi - In: Journal of business research : JBR 69 (2016) 5, pp. 1593-1597
Persistent link: https://www.econbiz.de/10011450375
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Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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The role of government policies in explaining the internationalization of Chinese firms
Zhang, Chenyan; Zheng, Wei; Hong, Junjie; Kafouros, Mario - In: Journal of business research : JBR 141 (2022), pp. 552-563
Persistent link: https://www.econbiz.de/10013167995
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How can emerging-market SMEs domestically benefit from their performance in developed countries? : empirical evidence from China
Wei, Li; Liu, Zhi; Xia, Senmao; Yan, Ji; Xiong, Yu; … - In: Journal of business research : JBR 142 (2022), pp. 200-210
Persistent link: https://www.econbiz.de/10013168126
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Differences in the impact of R&D intensity and R&D internationalization on firm performance – Mediating role of innovation performance
Leung, Tak Yan; Sharma, Piyush - In: Journal of business research : JBR 131 (2021), pp. 81-91
Persistent link: https://www.econbiz.de/10012544940
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Exploring multilevel innovative ecosystems and the strategies of EMNEs through disruptive global expansions : the case of a Chinese MNE
Pereira, Vijay; Temouri, Yama; Shen, Kathy Ning; Xie, Xuanli - In: Journal of business research : JBR 138 (2022), pp. 92-107
Persistent link: https://www.econbiz.de/10013197855