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Are emotions consequences of affective expectations? : a commentary essay
Desmet, Pierre - In: Journal of business research : JBR 63 (2010) 8, pp. 903-904
Persistent link: https://www.econbiz.de/10008647682
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Refund depth effects on the impact of price-beating guarantees
Desmet, Pierre; Le Nagard, Emmanuelle; Esposito Vinzi, … - In: Journal of business research : JBR 65 (2012) 5, pp. 603-608
Persistent link: https://www.econbiz.de/10009526513
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Are emotions consequences of affective expectations? A commentary essay
Desmet, Pierre - In: Journal of business research : JBR 63 (2010) 8, pp. 903-905
Persistent link: https://www.econbiz.de/10008433491
Cover Image
Refund depth effects on the impact of price-beating guarantees
Desmet, Pierre; Le Nagard, Emmanuelle; Vinzi, Vincenzo … - In: Journal of business research : JBR 65 (2012) 5, pp. 603-609
Persistent link: https://www.econbiz.de/10009836203