Narrow search
Showing 1 - 10 of 144
Cover Image
Cultural differences in consumer socialization : a comparison of Chinese-Canadian and Caucasian-Canadian children
Kim, Chankon; Yang, Zhiyong; Lee, Hanjoon - In: Journal of business research : JBR 62 (2009) 10, pp. 955-962
Persistent link: https://www.econbiz.de/10003887578
Cover Image
Beyond form and function : why do consumers value product design?
Kumar, Minu; Noble, Charles H. - In: Journal of business research : JBR 69 (2016) 2, pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Cover Image
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc; Heinrich, Daniel - In: Journal of business research : JBR 68 (2015) 2, pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Cover Image
Shopping value orientation : conceptualization and measurement
Kim, Youn-kyung; Lee, Min-young; Park, Soo-hee - In: Journal of business research : JBR 67 (2014) 1, pp. 2884-2890
Persistent link: https://www.econbiz.de/10010235289
Cover Image
How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso; Agnihotri, Raj; Almeida, Marcos … - In: Journal of business research : JBR 141 (2022), pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
Cover Image
Learning consumer behavior using marketing anthropology methods
Martin, Drew; Woodside, Arch G. - In: Journal of business research : JBR 74 (2017), pp. 110-112
Persistent link: https://www.econbiz.de/10011675365
Cover Image
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Sipilä, Jenni; Herold, Kristiina; Tarkiainen, Anssi; … - In: Journal of business research : JBR 80 (2017), pp. 176-187
Persistent link: https://www.econbiz.de/10011771485
Cover Image
The impact of stereotyping on consumers' food choices
Gao, Yixing; Mattila, Anna S. - In: Journal of business research : JBR 81 (2017), pp. 80-85
Persistent link: https://www.econbiz.de/10011771603
Cover Image
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui; Li, Hong; Tao, Changqi - In: Journal of business research : JBR 167 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Cover Image
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha; Rana, Gunjan A.; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468813