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Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda; Volle, Pierre - In: Journal of business research : JBR 63 (2010) 1, pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
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The short-term effect of store-level promotions on store choice, and the moderating role of individual variables
Volle, Pierre - In: Journal of business research : JBR 53 (2001) 2, pp. 63-74
Persistent link: https://www.econbiz.de/10006725506
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Applicability of the resource-based and dynamic-capability views under environmental volatility
Mimouni-Chaabane, Aîda; Volle, Pierre - In: Journal of business research : JBR 63 (2010) 1, pp. 27-32
Persistent link: https://www.econbiz.de/10008348341
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Perceived benefits of loyalty programs: Scale development and implications for relational strategies
Mimouni-Chaabane, Aîda; Volle, Pierre - In: Journal of business research : JBR 63 (2010) 1, pp. 32-38
Persistent link: https://www.econbiz.de/10008894512