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The dynamic nature of social accounts : an examination of how interpretive processes impact on account effectiveness
Tucker, Danielle A.
;
Hendy, Jane
;
Barlow, James
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6079-6087
Persistent link: https://www.econbiz.de/10011597713
Saved in:
2
Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.
;
Dean, Alison
;
Rehman, Muqqadas
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
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