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What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi; McLean, Graeme J.; Islam, Nazrul; … - In: Journal of business research : JBR 146 (2022), pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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Humanizing stigmatized places : inter-group contact and attitude change toward Pakistan and Iran in the "Humans of New York" Facebook space
Yousaf, Salman; Fan, Xiucheng - In: Journal of business research : JBR 116 (2020), pp. 666-679
Persistent link: https://www.econbiz.de/10012257667
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How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal; Harris, Judy - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
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Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa; Li, Stella Yiyan - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799
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Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine; Mühlbacher, Hans; Gavard-Perret, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Martin, … - In: Journal of business research : JBR 68 (2015) 5, pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Broadening an understanding of problem gambling : the lifestyle consumption community of sports betting
Gordon, Ross; Gurrieri, Lauren; Chapman, Michael - In: Journal of business research : JBR 68 (2015) 10, pp. 2164-2172
Persistent link: https://www.econbiz.de/10011373097