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Social identity perspective on brand loyalty
He, Hongwei; Li, Yan; Harris, Lloyd - In: Journal of business research : JBR 65 (2012) 5, pp. 648-657
Persistent link: https://www.econbiz.de/10009528787
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Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan; He, Hongwei - In: Journal of business research : JBR 66 (2013) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10009720384
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How does organizational resilience promote firm growth? : the mediating role of strategic change and managerial myopia
Liang, Lin; Li, Yan - In: Journal of business research : JBR 177 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014551335
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How verbal and non-verbal cues in a CEO apology for a corporate crisis affect a firm's social disapproval
Li, Yi-Na; Li, Yan; Chen, Haipeng; Wei, Jiuchang - In: Journal of business research : JBR 167 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014383066
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Matching business strategy and CIO characteristics : the impact on organizational performance
Li, Yan; Tan, Chuan-hoo - In: Journal of business research : JBR 66 (2013) 2, pp. 248-259
Persistent link: https://www.econbiz.de/10009715032