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"More than words" : expanding the taxonomy of greenwashing after the Volkswagen scandal
Siano, Alfonso
;
Vollero, Agostino
;
Conte, Francesca
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 27-37
Persistent link: https://www.econbiz.de/10011622458
Saved in:
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From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
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