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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni; Yoganathan, Vignesh; Corporan, Juan; … - In: Journal of business research : JBR 101 (2019), pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
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Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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Decision making in emerging markets : the Delphi approach's contribution to coping with uncertainty and equivocality
Winkler, Jens; Kuklinski, Christian; Moser, Roger - In: Journal of business research : JBR 68 (2015) 5, pp. 1118-1126
Persistent link: https://www.econbiz.de/10010517084
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Relative performance of methods for forecasting special events
Nikolopoulos, Konstantinos; Lotsa, Akrivi; Petropoulos, … - In: Journal of business research : JBR 68 (2015) 8, pp. 1785-1791
Persistent link: https://www.econbiz.de/10011317061