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Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun; Yoon, Sukki - In: Journal of business research : JBR 142 (2022), pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
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AI robo-advisor anthropomorphism : the impact of anthropomorphic appeals and regulatory focus on investment behaviors
Baek, Tae Hyun; Kim, Min-Seong - In: Journal of business research : JBR 164 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014304127
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Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun; Yoon, Sukki; Lacey, Heather P. - In: Journal of business research : JBR 66 (2013) 8, pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto; Filieri, Raffaele; Rialti, Riccardo; … - In: Journal of business research : JBR 117 (2020), pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
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Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
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Online game characters' influence on brand trust: Self-disclosure, group membership, and product type
Choi, Yung Kyun; Yoon, Sukki; Lacey, Heather P. - In: Journal of business research : JBR 66 (2013) 8, pp. 996-1003
Persistent link: https://www.econbiz.de/10010119574