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Unlocking the drivers of big data analytics value in firms
Côrte-Real, Nadine; Ruivo, Pedro; Oliveira, Tiago; … - In: Journal of business research : JBR 97 (2019), pp. 160-173
Persistent link: https://www.econbiz.de/10012002866
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Assessing business value of big data analytics in European firms
Côrte-Real, Nadine; Oliveira, Tiago; Ruivo, Pedro - In: Journal of business research : JBR 70 (2017), pp. 379-390
Persistent link: https://www.econbiz.de/10011620519
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Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 : a multi-theoretical approach
Behl, Abhishek; Gaur, Jighyasu; Pereira, Vijay; Yadav, … - In: Journal of business research : JBR 148 (2022), pp. 378-389
Persistent link: https://www.econbiz.de/10013325494
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The value architecture of servitization : expanding the research scope
Martin, Patricia Carolina Garcia; Schroeder, Andreas; … - In: Journal of business research : JBR 104 (2019), pp. 438-449
Persistent link: https://www.econbiz.de/10012105061
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Value creation for realising the sustainable development goals : fostering organisational adoption of big data analytics
El-Haddadeh, Ramzi; Osmani, Mohamad; Hindi, Nitham; … - In: Journal of business research : JBR 131 (2021), pp. 402-410
Persistent link: https://www.econbiz.de/10012545061
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Firm-level capabilities towards big data value creation
Brinch, Morten; Gunasekaran, Angappa; Wamba, Samuel Fosso - In: Journal of business research : JBR 131 (2021), pp. 539-548
Persistent link: https://www.econbiz.de/10012545085
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The role of the social and technical factors in creating business value from big data analytics : a meta-analysis
Oesterreich, Thuy Duong; Anton, Eduard; Teuteberg, Frank; … - In: Journal of business research : JBR 153 (2022), pp. 128-149
Persistent link: https://www.econbiz.de/10013533980
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Exploring future challenges for big data in the humanitarian domain
Bell, David; Lycett, Mark; Marshan, Alaa; Monaghan, Asmat - In: Journal of business research : JBR 131 (2021), pp. 453-468
Persistent link: https://www.econbiz.de/10012545075
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Golden rule of forecasting : be conservative
Armstrong, Jon Scott; Green, Kesten C.; Graefe, Andreas - In: Journal of business research : JBR 68 (2015) 8, pp. 1717-1731
Persistent link: https://www.econbiz.de/10011317073
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Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904
Persistent link: https://www.econbiz.de/10011436345