//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On "brand" : whether a semioti...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,977
Konsumentenverhalten
1,977
Brand management
602
Markenführung
602
Brand image
432
Markenimage
432
Relationship marketing
415
Beziehungsmarketing
414
Marketing management
323
Marketingmanagement
323
Brand
283
Markenartikel
278
Social Web
265
Social web
265
Internet marketing
229
Online-Marketing
229
Online retailing
171
Online-Handel
171
Customer satisfaction
165
Kundenzufriedenheit
165
Emotion
164
Marketing
163
Luxury goods
156
Luxusgüter
156
Advertising effects
153
Werbewirkung
153
Einzelhandel
132
Retail trade
131
Viral marketing
131
Virales Marketing
131
Dienstleistungsqualität
126
Service quality
126
Personality psychology
123
Persönlichkeitspsychologie
123
Advertising
117
Werbung
111
Innovation
103
USA
103
United States
102
Corporate Social Responsibility
94
more ...
less ...
Online availability
All
Undetermined
1,757
Free
35
Type of publication
All
Article
2,502
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
2,505
Aufsatz in Zeitschrift
2,505
Collection of articles of several authors
38
Sammelwerk
38
Conference paper
23
Konferenzbeitrag
23
Conference proceedings
5
Konferenzschrift
5
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Rezension
1
more ...
less ...
Language
All
English
2,515
Undetermined
5
Author
All
Laroche, Michel
31
Ko, Eunju
27
Cleveland, Mark
16
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Gupta, Suraksha
13
Melewar, T. C.
13
Richard, Marie-Odile
13
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Kim, Kyung Hoon
12
Teng, Lefa
12
Filieri, Raffaele
11
Septianto, Felix
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dennis, Charles
10
Seo, Yuri
10
Sharma, Piyush
10
Shukla, Paurav
10
Spielmann, Nathalie
10
Beatty, Sharon E.
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Paul, Justin
9
Arslanagic-Kalajdzic, Maja
8
Choi, Jeonghye
8
De Chernatony, Leslie
8
Gustafsson, Anders
8
Lim, Weng Marc
8
Mattila, Anna S.
8
Merrilees, Bill
8
Roy, Sanjit
8
Wagner, Udo
8
Wallpach, Sylvia von
8
Yang, Zhiyong
8
Babin, Barry J.
7
Behl, Abhishek
7
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
2,004
SpringerLink / Bücher
1,070
European Journal of Marketing
975
International journal of consumer studies
784
International journal of hospitality management
778
Psychology & marketing
721
The journal of brand management : an international journal
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
European journal of marketing : EJM
571
NBER working paper series
569
Industrial marketing management : the international journal for industrial and high-tech firms
533
Journal of marketing management : MM
525
The journal of product & brand management
502
Journal of Consumer Marketing
497
Journal of marketing research : JMR
483
Working paper / National Bureau of Economic Research, Inc.
477
Journal of the Academy of Marketing Science
471
Journal of marketing
470
Management science : journal of the Institute for Operations Research and the Management Sciences
465
Marketing Intelligence & Planning
450
Asia Pacific journal of marketing and logistics
444
Journal of strategic marketing
431
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
426
NBER Working Paper
415
Journal of marketing communications
393
Journal of Product & Brand Management
387
Marketing intelligence & planning
378
Journal of travel and tourism marketing
366
Marketing letters : a journal of research in marketing
363
Tourism management : research, policies, practice
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
355
Journal of retailing
352
Europäische Hochschulschriften / 5
344
Cogent business & management
339
Journal of international consumer marketing
336
Springer eBook Collection
326
Journal of business ethics : JOBE
323
Journal of fashion marketing and management
322
more ...
less ...
Source
All
ECONIS (ZBW)
2,519
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
2,520
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A renaissance of
brand
experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
2
Reprint of "A renaissance of
brand
experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
3
A meta-analysis of correlations between market share and other
brand
performance metrics in FMCG markets
Jung, Sang-Uk
;
Zhu, John
;
Gruca, Thomas S.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
Saved in:
4
Sensory stimulation for sensible consumption : multisensory
marketing
for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
5
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
6
Matching green messages with
brand
positioning to improve
brand
evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
7
Minimalism in consumption : a typology and
brand
engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
8
Can
brand
sharing change consumers'
brand
attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
9
Inferring
brand
integrity from
marketing
communications : the effects of
brand
transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
10
The role of
brand
equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->