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Leveraging customer engagement to improve the operational efficiency of social commerce start-ups
Liu, Zhenyuan; Han, Shuihua; Li, Chao; Gupta, Shivam; … - In: Journal of business research : JBR 140 (2022), pp. 572-582
Persistent link: https://www.econbiz.de/10013040688
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Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens; Weitzl, Wolfgang - In: Journal of business research : JBR 130 (2021), pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
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Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 146 (2022), pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
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The power of emotions : leveraging user generated content for customer experience management
Sykora, Martin; Elayan, Suzanne; Hodgkinson, Ian R.; … - In: Journal of business research : JBR 144 (2022), pp. 997-1006
Persistent link: https://www.econbiz.de/10013185069
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
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The effect of subscriptions on customer engagement
Wu, Banggang; Guo, Gengxuan; Luo, Peng - In: Journal of business research : JBR 178 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
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Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang; Tse, Ying Kei; Leung, Eric Ka Ho; … - In: Journal of business research : JBR 181 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
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Reappraising the roles of review valence and conflict in online relationships
Liu, Ran; Ford, John B.; Zhang, Weiyong; Bonnici, Joseph - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
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Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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How does brand-related user-generated content differ across social media? : evidence reloaded
Roma, Paolo; Aloini, Davide - In: Journal of business research : JBR 96 (2019), pp. 322-339
Persistent link: https://www.econbiz.de/10011981056