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Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
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The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud; Badrinarayanan, Vishag - In: Journal of business research : JBR 124 (2021), pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
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Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes
Hamby, Anne; Orazi, Davide; Moreau, Patrick - In: Journal of business research : JBR 170 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014534997
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Overt and covert customer data collection in online personalized advertising : the role of user emotions
Grigorios, Lamprinakos; Magrizos, Solon; Kostopoulos, … - In: Journal of business research : JBR 141 (2022), pp. 308-320
Persistent link: https://www.econbiz.de/10013168057
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Gamification : a cognitive-emotional view
Mullins, Jeffrey K.; Sabherwal, Rajiv - In: Journal of business research : JBR 106 (2020), pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
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Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto; Martínez-Fiestas, Myriam - In: Journal of business research : JBR 126 (2021), pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
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Facebook users' intentions in risk communication and food-safety issues
Wu, Chih-Wen - In: Journal of business research : JBR 68 (2015) 11, pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Communicating sadness : the impact of emotional crisis communication on the organizational post-crisis reputation
Schoofs, Lieze; Claeys, An-Sofie - In: Journal of business research : JBR 130 (2021), pp. 271-282
Persistent link: https://www.econbiz.de/10012544790
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Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.; Septianto, Felix - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014535965