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How virtual reality affects consumer choice
Meißner, Martin; Pfeiffer, Jella; Peukert, Christian; … - In: Journal of business research : JBR 117 (2020), pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn; Hinz, Oliver; Rothlauf, Franz; … - In: Journal of business research : JBR 167 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014383037