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Internet marketing management...
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Internet marketing
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Brenes, Esteban R.
9
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Richard, Marie-Odile
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Ciravegna, Luciano
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4
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4
Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Al-Tabbaa, Omar
3
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Thaichon, Park
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Journal of business research : JBR
SpringerLink / Bücher
884
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366
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257
Technological forecasting & social change : an international journal
245
International journal of internet marketing and advertising : IJIMA
206
Industrial marketing management : the international journal for industrial and high-tech firms
199
Journal of retailing and consumer services
194
Long range planning : LRP ; international journal of strategic management
187
Gabler Edition Wissenschaft
166
Harvard business review : HBR
165
Business horizons
158
Europäische Hochschulschriften / 5
152
Harvard-Business-Manager : das Wissen der Besten
150
Journal of business strategy
143
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
International journal of hospitality management
132
Management science : journal of the Institute for Operations Research and the Management Sciences
128
Business strategy and the environment
126
Premier reference source
126
Journal of strategy and management
124
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
123
Strategic Direction
122
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
120
Management decision : MD
118
Strategy & leadership : a publication of Strategic Leadership Forum
117
Journal of advertising research
115
Springer eBook Collection / Business and Economics
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
Research
111
Cogent business & management
104
Lehrbuch
103
International journal of business information systems : IJBIS
99
Technology analysis & strategic management
98
Tourism management : research, policies, practice
98
Journal of business ethics : JOBE
97
Information systems research : ISR
96
International journal of electronic marketing and retailing : IJEMR
94
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ECONIS (ZBW)
605
USB Cologne (EcoSocSci)
1
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1
Toward a sustainable email marketing infrastructure
Pavlov, Oleg V.
;
Melville, Nigel
;
Plice, Robert K.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1191-1199
Persistent link: https://www.econbiz.de/10003766651
Saved in:
2
A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin
;
Wybenga, Hans
;
Gates, Roger
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
Saved in:
3
Evaluating the efficiency of Internet banner advertisements
Lohtia, Ritu
;
Donthu, Naveen
;
Yaveroglu, Idil
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 365-370
Persistent link: https://www.econbiz.de/10003451427
Saved in:
4
More information, stronger effectiveness? : different group package tour advertising components on web page
Wang, Kuo-Ching
;
Chou, Shu-Hui
;
Su, Che-Jen
;
Tsai, Hsin-Yi
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 382-387
Persistent link: https://www.econbiz.de/10003451433
Saved in:
5
Information direction, website reputation and eWOM effect : a moderating role of product type
Park, Cheol
;
Lee, Thae Min
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 61-67
Persistent link: https://www.econbiz.de/10003915829
Saved in:
6
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
Saved in:
7
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
Saved in:
8
Web Site spill over to email campaigns : the role of privacy, trust and shoppers' attitudes
Cases, Anne-Sophie
;
Fournier, Christophe
;
Dubois, …
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 993-999
Persistent link: https://www.econbiz.de/10008652107
Saved in:
9
Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors
Taylor, David G.
;
Strutton, David
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 950-956
Persistent link: https://www.econbiz.de/10008652169
Saved in:
10
Viral marketing : motivations to forward online content
Ho, Jason Y. C.
;
Dempsey, Melanie
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
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