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Sensitivity of multiattribute decision models to alternative of weighting parameters
Ashton, Robert H. - In: Journal of business research : JBR 8 (1980) 3, pp. 341-359
Persistent link: https://www.econbiz.de/10001862224
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Random regret minimization for consumer choice modeling : assessment of empirical evidence
Chorus, Caspar; Cranenburgh, Sander van; Dekker, Thijs - In: Journal of business research : JBR 67 (2014) 11, pp. 2428-2436
Persistent link: https://www.econbiz.de/10010402784
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Purchase decision regret : negative consequences of the steadily increasing discount strategy
Gabler, Colin B.; Landers, V. Myles; Reynolds, Kristy E. - In: Journal of business research : JBR 76 (2017), pp. 201-208
Persistent link: https://www.econbiz.de/10011713621
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Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
Ferreora, Fernando A. F.; Marques, Carla S. E.; Bento, Paulo - In: Journal of business research : JBR 68 (2015) 12, pp. 2691-2702
Persistent link: https://www.econbiz.de/10011399705
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An analytics approach to decision alternative prioritization for zero-emission zone logistics
Deveci, Muhammet; Pamucar, Dragan; Gokasar, Ilgin; … - In: Journal of business research : JBR 146 (2022), pp. 554-570
Persistent link: https://www.econbiz.de/10013271444
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Decision making in emerging markets : the Delphi approach's contribution to coping with uncertainty and equivocality
Winkler, Jens; Kuklinski, Christian; Moser, Roger - In: Journal of business research : JBR 68 (2015) 5, pp. 1118-1126
Persistent link: https://www.econbiz.de/10010517084
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Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Kim, Jungkeun; Kim, Jae-eun; Marshall, Roger - In: Journal of business research : JBR 67 (2014) 3, pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
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The default heuristic in strategic decision making : when is it optimal to choose the default without investing in information search?
Azar, Ofer H. - In: Journal of business research : JBR 67 (2014) 8, pp. 1744-1748
Persistent link: https://www.econbiz.de/10010379237
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Fast and frugal crisis management : an analysis of rule-based judgment and choice during water contamination events
MacGillivray, Brian H. - In: Journal of business research : JBR 67 (2014) 8, pp. 1717-1724
Persistent link: https://www.econbiz.de/10010379243
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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248