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ECONIS (ZBW)
891
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1
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
2
Influence of company Facebook activities on recruitment success
Golovko, Dimitri
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
104
(
2019
),
pp. 161-169
Persistent link: https://www.econbiz.de/10012104951
Saved in:
3
Time orientation and engagement with social networking sites : a cross-cultural study in Austria, China and Uruguay
Makri, Katerina
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 155-163
Persistent link: https://www.econbiz.de/10011771478
Saved in:
4
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
5
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
6
Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer
;
Dass, Mayukh
;
Kumar, Piyush
- In:
Journal of business research : JBR
77
(
2017
),
pp. 23-29
Persistent link: https://www.econbiz.de/10011729886
Saved in:
7
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
8
The effect of apathetic motivation on employees' intentions to use social media for businesses
Hansen, Jared M.
;
Levin, Michael A.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6058-6066
Persistent link: https://www.econbiz.de/10011597704
Saved in:
9
Does enterprise social media use promote employee creativity and well-being?
Luqman, Adeel
;
Talwar, Shalini
;
Masood, Ayesha
;
Dhir, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 40-54
Persistent link: https://www.econbiz.de/10012544935
Saved in:
10
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
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