Narrow search
Showing 1 - 10 of 891
Cover Image
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Cover Image
Influence of company Facebook activities on recruitment success
Golovko, Dimitri; Schumann, Jan Hendrik - In: Journal of business research : JBR 104 (2019), pp. 161-169
Persistent link: https://www.econbiz.de/10012104951
Cover Image
Time orientation and engagement with social networking sites : a cross-cultural study in Austria, China and Uruguay
Makri, Katerina; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 80 (2017), pp. 155-163
Persistent link: https://www.econbiz.de/10011771478
Cover Image
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Cover Image
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan; Blasco-Arcas, Lorena; Harrigan, Paul - In: Journal of business research : JBR 135 (2021), pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Cover Image
Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29
Persistent link: https://www.econbiz.de/10011729886
Cover Image
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Cover Image
The effect of apathetic motivation on employees' intentions to use social media for businesses
Hansen, Jared M.; Levin, Michael A. - In: Journal of business research : JBR 69 (2016) 12, pp. 6058-6066
Persistent link: https://www.econbiz.de/10011597704
Cover Image
Does enterprise social media use promote employee creativity and well-being?
Luqman, Adeel; Talwar, Shalini; Masood, Ayesha; Dhir, … - In: Journal of business research : JBR 131 (2021), pp. 40-54
Persistent link: https://www.econbiz.de/10012544935
Cover Image
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542
Persistent link: https://www.econbiz.de/10012287964