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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Satisfaction with service recovery : perceived justice and emotional responses
Río-Lanza, Ana Belén del; Vázquez Casielles, Rodolfo; … - In: Journal of business research : JBR 62 (2009) 8, pp. 775-781
Persistent link: https://www.econbiz.de/10003861043
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Refuting fear in heuristics and in recycling promotion
Meneses, Gonzalo Díaz - In: Journal of business research : JBR 63 (2010) 2, pp. 104-110
Persistent link: https://www.econbiz.de/10003954631
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Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of business research : JBR 63 (2010) 3, pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of business research : JBR 64 (2011) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
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Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
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Consumer responses to high-technology products : product attributes, cognition, and emotions
Lee, Seunghyun; Ha, Sejin; Widdows, Richard - In: Journal of business research : JBR 64 (2011) 11, pp. 1195-1200
Persistent link: https://www.econbiz.de/10009380537
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Unraveling consumer suspense : the role of hope, fear, and probability fluctuations
Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of business research : JBR 65 (2012) 3, pp. 340-346
Persistent link: https://www.econbiz.de/10009507198