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Satisfied and unwilling : exploring cognitive and situational resistance to innovations
Heidenreich, Sven
;
Krämer, Tobias
;
Handrich, Matthias
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2440-2447
Persistent link: https://www.econbiz.de/10011491039
Saved in:
2
Enhancing adoption of sustainable product innovations : addressing reduced performance with risk-reducing product modifications
Nagel, Christian Siegfried Anton
;
Heidenreich, Sven
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555826
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