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New statistical analysis in marketing research with fuzzy data
Lin, Hsin-Cheng; Wang, Chen-Song; Chen, Juei Chao; Wu, … - In: Journal of business research : JBR 69 (2016) 6, pp. 2176-2181
Persistent link: https://www.econbiz.de/10011472156
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Integrating qualitative comparative analysis (QCA) and fuzzy cognitive maps (FCM) to enhance the selection of independent variables
Ferreira, Fernando Alberto Freitas; Jalali, Marjan S.; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1471-1478
Persistent link: https://www.econbiz.de/10011447367
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Framing the value and valuing the frame? : algorithms for child safety seat use
Krishen, Anjala S.; Agarwal, Shaurya; Kachroo, Pushkin; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1503-1509
Persistent link: https://www.econbiz.de/10011447389
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An analytics approach to decision alternative prioritization for zero-emission zone logistics
Deveci, Muhammet; Pamucar, Dragan; Gokasar, Ilgin; … - In: Journal of business research : JBR 146 (2022), pp. 554-570
Persistent link: https://www.econbiz.de/10013271444
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A multi-stage decision making model for determining a suitable innovation structure using an open innovation approach
Yildirim, Ercan; Ar, Ilker Murat; Dabić, Marina; Baki, … - In: Journal of business research : JBR 147 (2022), pp. 379-391
Persistent link: https://www.econbiz.de/10013271521
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Decision making in emerging markets : the Delphi approach's contribution to coping with uncertainty and equivocality
Winkler, Jens; Kuklinski, Christian; Moser, Roger - In: Journal of business research : JBR 68 (2015) 5, pp. 1118-1126
Persistent link: https://www.econbiz.de/10010517084
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Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Kim, Jungkeun; Kim, Jae-eun; Marshall, Roger - In: Journal of business research : JBR 67 (2014) 3, pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
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The default heuristic in strategic decision making : when is it optimal to choose the default without investing in information search?
Azar, Ofer H. - In: Journal of business research : JBR 67 (2014) 8, pp. 1744-1748
Persistent link: https://www.econbiz.de/10010379237
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Fast and frugal crisis management : an analysis of rule-based judgment and choice during water contamination events
MacGillivray, Brian H. - In: Journal of business research : JBR 67 (2014) 8, pp. 1717-1724
Persistent link: https://www.econbiz.de/10010379243
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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248