//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Narrative advertising models a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
393
Consumer behaviour
386
Konsumentenverhalten
386
United States
355
Internet marketing
320
Online-Marketing
320
Advertising effects
207
Werbewirkung
207
Social Web
197
Social web
197
Advertising
171
Werbung
167
Brand management
137
Markenführung
137
Brand image
91
Markenimage
91
Beziehungsmarketing
87
Relationship marketing
87
Viral marketing
85
Virales Marketing
85
Online retailing
76
Online-Handel
76
Social media
75
Brand
66
Markenartikel
65
Marketing management
57
Marketingmanagement
57
Theorie
55
Theory
55
Emotion
48
E-commerce
37
Electronic Commerce
37
Luxury goods
33
Luxusgüter
33
Customer integration
29
Kundenintegration
29
Einzelhandel
27
Experiment
27
Narrative Methode
27
Narrative method
27
more ...
less ...
Online availability
All
Undetermined
545
Free
7
Type of publication
All
Article
929
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
877
Aufsatz in Zeitschrift
877
Collection of articles of several authors
11
Sammelwerk
11
Conference paper
6
Konferenzbeitrag
6
Conference proceedings
1
Konferenzschrift
1
Rezension
1
more ...
less ...
Language
All
English
896
Undetermined
35
Author
All
Richard, Marie-Odile
10
Filieri, Raffaele
8
Ko, Eunju
8
Septianto, Felix
7
Spielmann, Nathalie
7
Bartikowski, Boris
6
Dwivedi, Yogesh Kumar
6
Ford, John B.
6
Merchant, Altaf
6
Teng, Lefa
6
Bigné Alcañiz, J. Enrique
5
Choi, Jeonghye
5
Choi, Yung Kyun
5
Kim, Juran
5
Krishen, Anjala S.
5
Laroche, Michel
5
Dens, Nathalie
4
Huhmann, Bruce A.
4
Martin, Drew
4
Oghazi, Pejvak
4
Okazaki, Shintaro
4
Pelsmacker, Patrick de
4
Rana, Nripendra P.
4
Taylor, Charles Raymond
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Babin, Barry J.
3
Chen, Qimei
3
Cowan, Kirsten
3
Cui, Geng
3
Dass, Mayukh
3
Dennis, Charles
3
Donthu, Naveen
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Jain, Varsha
3
Ketron, Seth
3
Kim, Alex Jiyoung
3
Liu, Martin J.
3
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
All
Journal of business research : JBR
Working paper / National Bureau of Economic Research, Inc.
11,418
NBER working paper series
3,664
The American economic review
2,403
Discussion paper / Centre for Economic Policy Research
1,897
Discussion paper series / IZA
1,828
American journal of agricultural economics
1,560
The review of economics and statistics
1,457
The journal of finance : the journal of the American Finance Association
1,456
NBER Working Paper
1,376
The review of financial studies
1,376
Working paper
1,231
Applied economics
1,225
Economic review
928
IZA Discussion Papers
905
Southern economic journal
900
Economics letters
888
Journal of banking & finance
883
Economic inquiry : journal of the Western Economic Association International
876
Monthly labor review : MLR
868
Finance and economics discussion series
866
National tax journal
849
Journal of financial economics
839
CESifo working papers
811
Journal of financial and quantitative analysis : JFQA
809
The journal of futures markets
797
Journal of human resources : JHR
775
Journal of money, credit and banking : JMCB
744
The journal of economic perspectives : EP ; a journal of the American Economic Association
700
Journal of political economy
697
Business horizons
675
The quarterly journal of economics
653
The journal of law & economics
651
Challenge
633
American economic journal : a journal of the American Economic Association
611
SpringerLink / Bücher
610
European journal of operational research : EJOR
607
Health affairs : at the intersection of health, health care, and policy
599
ILR review : the journal of work and policy
594
Journal of labor economics
547
more ...
less ...
Source
All
ECONIS (ZBW)
931
Showing
1
-
10
of
931
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Native
advertising
credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit
;
Ryan, Tanya
;
Kip, Sema Misci
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
Saved in:
2
A narrative approach for overcoming the message credibility problem in green
advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
3
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
4
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
5
Relationship
advertising
: how
advertising
can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
Saved in:
6
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
7
Does telic/paratelic user mode matter on the effectiveness of interactive internet
advertising
? : a reversal theory perspective
Jung, Jae Min
;
Hui, Hang Chu Michel
;
Min, Kyeong Sam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
Saved in:
8
Separate and joint effects of
advertising
and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
9
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
10
Sidedness, commercial intent and expertise in blog
advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->