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Customer value
88
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Relationship marketing
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Consumer behaviour
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
105
Marketing theory
101
Journal of historical research in marketing
85
Journal of marketing management : MM
79
European Journal of Marketing
77
Journal of the Academy of Marketing Science
71
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Journal of marketing
49
Journal of retailing and consumer services
48
European journal of marketing : EJM
41
Legends in marketing
40
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
Journal of marketing research : JMR
38
Journal of Historical Research in Marketing
36
The journal of business & industrial marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of hospitality management
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
32
Gabler Edition Wissenschaft
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of strategic marketing
31
Marketing : ZFP ; journal of research and management
31
Strategic Direction
31
The service industries journal
30
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Journal of macromarketing
24
Journal of service management
24
The journal of services marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Review of marketing research
22
SAGE library in marketing
22
Journal of customer behaviour
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Lehrbuch
20
Australasian marketing journal
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ECONIS (ZBW)
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1
Value co-creation among hotels and disabled customers : an exploratory study
Navarro, Susana
;
Andreu, Luisa
;
Cervera, Amparo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 813-818
Persistent link: https://www.econbiz.de/10010363297
Saved in:
2
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
3
Estimating cellphone providers' customer equity
Sublaban, Cleusa Satico Yamamoto
;
Aranha, Francisco
- In:
Journal of business research : JBR
62
(
2009
)
9
,
pp. 891-898
Persistent link: https://www.econbiz.de/10003866447
Saved in:
4
Co-creating value for luxury brands
Tynan, Caroline
;
McKechnie, Sally
;
Chhuon, Celine
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1156-1163
Persistent link: https://www.econbiz.de/10008696682
Saved in:
5
Modeling customer value perceptions in cross-cultural business markets
Blocker, Christopher P.
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 533-540
Persistent link: https://www.econbiz.de/10008901449
Saved in:
6
Customer retention and price matching: the AFPs case
Hidalgo, Pedro
;
Manzur, Enrique
;
Olavarrieta, Sergio
; …
- In:
Journal of business research : JBR
61
(
2008
)
6
,
pp. 691-696
Persistent link: https://www.econbiz.de/10003707069
Saved in:
7
The role of channel quality in customer equity management
Dong, Weimin
;
Swain, Scott D.
;
Berger, Paul D.
- In:
Journal of business research : JBR
60
(
2007
)
12
,
pp. 1243-1252
Persistent link: https://www.econbiz.de/10003571115
Saved in:
8
Supermarkets as libraries of postmodern mythology
Kniazeva, Maria
;
Belk, Russell W.
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 748-753
Persistent link: https://www.econbiz.de/10003984875
Saved in:
9
Valuing customers for social network services
Joo, Young-hyuck
;
Kim, Yunsik
;
Yang, Suk-joon
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1239-1244
Persistent link: https://www.econbiz.de/10009380518
Saved in:
10
Investigating customer value in global business markets : commentary essay
Ulaga, Wolfgang
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 928-930
Persistent link: https://www.econbiz.de/10009228968
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